PHAREX was a subsidiary of Pascual Laboratories from its incorporation in 1973 until 2016 when it was acquired by Ritemed Inc.
It started as an exclusive marketing, sales and distribution arm of Pascual Lab. By 1987, as Pascual Lab appointed Metro Drug as exclusive distributor of brands, it also assigned PHAREX to market and distribute its generic products. The move was auspicious for soon after, the Generics Act of 1988 was enforced.
In 1991, PHAREX pioneered promoting the corporate-branded generics to medical practitioners. By the mid-1990's, Pharex medicines became available in all major drugstores and pharmacies, including the major chain drugstores. By the turn of the millennium, more and more doctors have been convinced about the quality of Pharex medicines.
Product lines continued to expand in the 2000's, covering therapeutic categories like anti-infectives, cardio-metabolic, gastro-intestinal and vitamins. In 2006, the company launched the mass media campaign for Pharex B-Complex. In just a few years, the product became the No. 1 B-Complex brand in the market.
Today, PHAREX continues to market a wide range of products manufactured by CGMP-certified suppliers both here and abroad.
Beau Agana is the President of PHAREX HealthCorp since 2004. He was Manager for Sales & Promotions (1990-1994) and Marketing (1994-1998); Director for Marketing (1999-2004) at PHAREX HealthCorp. He was previously with the HealthCom project of the DOH and with the advertising agency PAC/BBDO. He holds a Master’s degree in Business Administration, Executive program, (EMBA) from the Asian Institute of Management, with distinction. Before joining the private sector, Beau had a brief stint with the academe. He was a College Instructor at the University of the Philippines-Department of Psychology, which was also were he earned his Bachelor of Science degree (Cum Laude)
Claire is Vice-President for Marketing and Channel Care. She joined Pharex in October, 2015 as VP-Marketing initially in charge of the Self Care business unit (SCU). Immediately before Pharex, Claire was Head of Marketing for the fast-growing chain Generika for 3 years. She brings extensive experience and expertise in Marketing Communications from various industries including Public Relations (PR) and advertising, medical media, food retail, hospitality and pharmaceuticals with a 3-year stint with Pascual Consumer HealthCare as Sales and Marketing Manager. During that stint with PCHC, she represented Pascual Laboratories in the 2004 Marketing Executives of the Pharmaceutical HealthCare Industry (MEPI) Excellence Awards. She won the top award for Strategic Business Unit of the Year. Claire earned her Bachelor’s Degree in Mass Communications from Maryknoll College.
Al joined Pharex in June, 2016 as Sales Director. His experience combines both breadth and depth spanning Sales, Marketing, Business Development & Trade / Accounts Management. Immediately before Pharex, AMA was Head of Sales of JW HealthCare Phils. He has worked with various Pharma companies like Takeda (Nycomed) Pharmaceuticals Phils. Inc., Sigma (Aspen) Pharmaceuticals Ltd., Australia, Bayer Phils. Inc. and Eli Lilly Phils. Inc. to name a few. As Product Manager (PM) & eventually Group Product Manager in Bayer Phils., he received an award in Barcelona, Spain as team leader for the Philippines for 3rd Place in the Bayer International Marketing Competition. He also delivered international presentations in Bayer including “Successful Product Launch” for European PMs in Spain & Asia Pacific (AP) in Singapore, ‘Successful Message Roll-Out’ for AP PMs in Malaysia as well as “Successful Repositioning’ for AP PMs’ in Manila. AMA graduated with a Marketing degree from Xavier University, Ateneo de Cagayan & has additional courses: MDP in Asia Institute of Management and MBA (27 units), De La Salle University, Manila.
Anne is presently a Unilab Finance Manager seconded to Pharex as Finance Head. She previously led the finance team of Personal Care Management Center (under Unilab International) tasked to develop Unilab’s personal care business in Vietnam, Thailand, Japan, UAE, China, Myanmar among others. She started her career with GlaxoSmithKline (2009-2013) as a management trainee and eventually became a finance manager handling cost accounting and special projects that enabled her to be recognized as the Employee of the Year (Silver, 2012). She also handled general accounting, management reporting, financial planning and analysis as part of the stringent management trainee program that enabled her to garner an Asia Pacific Finance Reward and Recognition (Silver). ABS is a Certified Public Accountant. She completed her Bachelor of Science in Business Administration and Accountancy (Cum Laude) from the University of the Philippines.